Licencing Information

NZ Financial Services Group Limited(NZFSG) (FSP286965) holds a license issued by the Financial Markets Authority to provide financial advice.  Earnslaw Goodlight Profinance Ltd trading as Profinance NZ (FSP755052) is currently authorised to operate under the licence provided by NZFSG. Earnslaw Goodlight Profinance is currently in the process of obtaining a licence to provide its own financial advice.

Nature and Scope of Advice

Profinance NZ provides advice to our clients about Commercial Loans, Home Loans (mortgages), Unsecured Business Loans (not supported by property), Asset Finance, Equipment Leasing and Specialist Situations as required such as Trade Finance and Restructure Advisory.

We provide financial advice about products from most lenders some of who pay commission to Profinance NZ and some do not.

Fees and Expenses

Due to the nature of Profinance NZ's work, for the financial advice we provide we receive some commission from lenders. However many do not pay us and charge our customers directly. We will advise you in further detail via our individual Disclosure statement and individual Scope of Service document.

Conflicts of Interest and Incentives

Profinance NZ and our financial advisers can receive commissions from the providers on whose products we give financial advice. If you decide to take out a mortgage, the provider will pay a commission to Profinance NZ. The amount of commission is based on the amount of the mortgage.

To ensure that our financial advisers prioritise our clients’ interests above their own, we follow an advice process that ensures our recommendations are made on the basis of each client’s goals and circumstances. All our financial advisers undergo annual training about how to manage conflicts of interest. We maintain registers of conflicts of interests, and the gifts and incentives we receive.
NZFSG monitors these registers and provides additional training where necessary. NZFSG performs an annual review of our compliance programme.

Complaints Handling & Dispute Resolution

If you are not satisfied with our financial advice service you can make a complaint by emailing, or by calling: 07 827 0964.  You can also write to us at: Level 2, 76 Victoria Street Cambridge 3434

When we receive a complaint, we will consider it following our internal complaints process:
We will consider your complaint and let you know how we intend to resolve it. We may need to contact you to get further information about your complaint.

We aim to resolve complaints within 10 working days of receiving them. If we cannot, we will contact you within that time to let you know we need more time to consider your complaint.

We will contact you by phone or email to let you know whether we can resolve your complaint and how we propose to do so.

If we cannot resolve your complaint, or you aren’t satisfied with the way we propose to do so, you can contact Financial Services Complaints Limited (FSCL).

FSCL provides a free, independent dispute resolution service that may help investigate or resolve your complaint if we haven’t been able to resolve your complaint to your satisfaction. You can contact FSCL emailing, or by calling: 0800 347 257. You can also write to them at: Level 4, 101 Lambton Quay, Wellington 6011.

Duties Information

Profinance NZ, and anyone who gives financial advice on our behalf, have duties under the Financial Markets Conduct Act 2013 relating to the way that we give advice.

We are required to:

  • give priority to your interests by taking all reasonable steps to make sure our advice isn’t materially influenced by our own interests
  • exercise care, diligence, and skill in providing you with advice
  • meet standards of competence, knowledge and skill set by the Code of Professional Conduct for Financial Advice Services (these are designed to make sure that we have the expertise needed to provide you with advice)
  • meet standards of ethical behaviour, conduct and client care set by the Code of Professional Conduct for Financial Advice Services (these are designed to make sure we treat you as we should and give you suitable advice).

This is only a summary of the duties that we have. More information is available by contacting us, or by visiting the Financial Markets Authority website at

Contact Details

Earnslaw Goodlight Profinance trading as Profinance NZ is the Financial Advice Provider.

You can contact us at: Phone 07 827 0964, Email, Address L2, 76 Victoria Street, Cambridge. 3434

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